GET OVER YOUR FEAR OF SALES
The good news is that no-one likes to be sold to — in fact, selling died in the eighties. We all want to buy a car and own a car, but no-one wants to be sold a car. We'd love to buy a home and own a home, but we don't want to be sold a home.
Richard Branson said of Nelson Mandela that, above all, Mandela is a great salesperson. In his book Business Stripped Bare, Branson reflects that it is a very rare occurrence that he has dinner with Mandela without writing a cheque for upwards of $1 million. Branson argues that, whatever field you are in, the ability to influence and persuade people is the cornerstone of doing great things.
The good news is that anybody can learn how to be influential in business, simply ...