Book description
The hands-on guide for fostering relentless innovation within your company
Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk, and focus on the future. Organizations build these traits by providing incentives for enterprise, empowering product champions, and encouraging internal markets.
Spelling out the critical role of culture, the author provides illustrative examples of organizations with winning cultures and explores the theory and evidence for each of the six components of culture. The book concludes with a discussion of why culture is superior to alternate theories for fostering innovation.
Offers a groundbreaking take on innovation that is driven by a company's culture
Shows what it takes to create a culture of innovation within any organization
Based on a study of 770 companies across 15 countries, the origin of 90 radical innovations spanning over 100 years, and the evolution of 66 markets spanning over a 100 years
Provides numerous mini cases to illustrate the workings of culture
Written by Gerard Tellis director of the Center for Global Innovation
This must-have resource clearly shows the role of culture in driving relentless innovation and how to foster it within any organization.
Table of contents
- Cover
- Series Page
- Title Page
- Copyright
- Figures and Tables
- Foreword
- Chapter 1: Why Incumbents Fail
-
Chapter 2: Willingness to Cannibalize Successful Products
- Why Incumbents Are Reluctant to Cannibalize Products
- Why Willingness to Cannibalize Is Important
- Increasing Rate of Innovation
- Limitations of Acquisitions
- Challenge of Technological Change
- Understanding Technological Evolution
- Blinded to an Opportunity: Microsoft Keywords?
- Crippled by Fear of Piracy: Sony MP3 Player
- Decline of an Innovator: Eastman Kodak
- A Cycle of Cannibalization: Gillette's Innovations in Wet Shaving
- Late Move: HP Tablet
- Conclusion
-
Chapter 3: Embracing Risk
- Sources of Risk: Innovation's High Failure Rate
- The Reflection Effect: Asymmetry in Perceived Risk
- The Hot-Stove Effect: Learning from Failure
- The Expectations Effect: Hope Versus Reality
- Innovation's Gain-Loss Function: Type 1 and 2 Errors
- Case Histories
- Gambling on an Embryonic Market: Toyota's Prius
- Gambling on Growth: Amazon.com
- Gambling on Vision: Facebook
- Gambling on Scale: Federal Express
- Conclusion
- Chapter 4: Focusing on the Future
-
Chapter 5: Incentives for Enterprise
- Traditional Incentives: Winning Loyalty
- Asymmetric Incentives: Turning Failure into Success
- Making Incentives Work: Economics and Psychology of Incentives
- Power of Incentives: IBM's Transformation
- Incentives for Enterprise: Google
- Incentives for Loyalty: General Motors
- Incentives for Innovation: 3M
- Structuring Team Incentives: IBM's Learning from Online Gamers
- Conclusion
- Chapter 6: Fostering Internal Markets
-
Chapter 7: Empowering Innovation Champions
- Luck Versus Innovation Champions
- Characteristics of Champions
- Testing Luck
- Champions Versus Teams
- Champions at the Top Versus the Bottom
- Distributed Champions: Google's “Young Turks” Program
- Serial Champion: Roger Newton
- Championing Mass Market of the Future: Tata Nano
- Championing a Music Revolution: Apple iPod
- Mobilizing an Organization for Innovation: Sony Walkman
- Steps in Empowering Champions
- Conclusion
- Chapter 8: Culture Versus Alternate Theories: Arguments and Evidence
- Bibliography
- Acknowledgments
- The Author
- Index
Product information
- Title: Unrelenting Innovation: How to Build a Culture for Market Dominance
- Author(s):
- Release date: January 2013
- Publisher(s): Jossey-Bass
- ISBN: 9781118352403
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