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Unrelenting Innovation: How to Build a Culture for Market Dominance by Gerard J. Tellis

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Acknowledgments

This book has benefitted from the input of many coauthors, students, research assistants, reviewers, and family members.

To begin with, I thank my coauthors who helped me develop these ideas, collect data, analyze data, write up articles, and get them published in top-notch journals. In the order in which they joined my research, these coauthors include Peter Golder, Rajesh Chandy, Eden Yin, Stefan Stremersch, Deepa Chandrasekaran, Ashish Sood, Jaideep Prabhu, Seshadri Tirunillai, Abhishek Borah, Gaia Rubera, and Stav Rosenzweig. At various times and at various stages of my career, they stimulated my curiosity, expanded my thinking, brought in new ideas, and educated me about the nuances of theories and methods.

Then I thank those ...

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