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Unrelenting Innovation: How to Build a Culture for Market Dominance by Gerard J. Tellis

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The Author

Gerard J. Tellis, PhD, is professor of Marketing, Management, and Organization, Neely Chair of American Enterprise, and director of the Center for Global Innovation at the Marshall School of Business, the University of Southern California.

Dr. Tellis is an expert in innovation, new product growth, global market entry, advertising, and quality. He has published four books and over a hundred papers (http://www.gtellis.net) that have won over twenty awards, including the Frank M. Bass, William F. Odell, Harold D. Maynard (twice), and Paul D. Converse awards. Dr. Tellis has received three lifetime contribution awards for his work in marketing, marketing strategy, and pricing. He has been awarded three fellowships from the Institute for ...

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