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Unrelenting Innovation: How to Build a Culture for Market Dominance by Gerard J. Tellis

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Chapter 4

Focusing on the Future

 

Samsung's future hinges on new businesses, new products, new technologies. As a member of Samsung, we should see failure as a new opportunity and constantly take on new challenges.

—Samsung Chairman Lee Kun-hee1

FUTURE FOCUS MEANS KEEPING an eye out for the mass markets of the future. Despite transforming Samsung into one of the world's largest and richest tech companies, Chairman Lee Kun-hee realizes the transient value of current success. His quote at the start of this chapter expresses his desire that Samsung never lose sight of the future that belongs to new products, businesses, and markets. A focus on the present mass market is highly limited and at times can be fatal because current success is highly ...

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