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Unrelenting Innovation: How to Build a Culture for Market Dominance by Gerard J. Tellis

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Chapter 7

Empowering Innovation Champions

 

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.

—Steve Jobs, co-founder and late CEO of Apple1

AS JOBS SUGGESTS TALENT is critical for innovation. This chapter explains how to hire and empower product champions to enable them to be innovative. Empowering innovation champions means providing them with resources, autonomy, and incentives to invent, develop, and commercialize innovations. One of the biggest threats that firms face today is the loss of talent to start-ups, either those founded by their own talent ...

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