CHAPTER 2
Stop Selling, Start Aligning
Motivation will almost always beat mere talent.
—Jason Buchanan
Gretchen was full of enthusiasm.
In 2011, the digital arm of a global medical device manufacturer was slogging through business as usual. They needed a new jolt of energy to drive more innovation out the door and into the hands of medical providers and patients. Gretchen Swecker was hired as the leader of the project management office (PMO) to make that happen.
To get a head start, she attended a workshop on Scrum, a popular innovation framework with a funny name that comes from rugby. It describes the extreme teamwork that comes with empowering ...
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