Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements

Acknowledgments

Creating this book was like launching a movement. I needed a lot of help and support from many true believers and I’d like to thank them all. Let me start by thanking two people who helped greatly with the research and writing. Laura O’Connor conducted many interviews and gathered mountains of research for the book. Warren Berger, a gifted writer and a friend, helped tremendously with the overall organization and the writing of the book. And many people at the StrawberryFrog agency in New York, Amsterdam, and São Paulo contributed their insights and energy to the project, in particular Kevin McKeon, Ole Pedersen, Heather LeFevre, Peralta, Patricia DeLuca, Corinna Falusi, Danielle Simon, Aleks Bookman, Chip Walker, Will Allen, ...