O'Reilly logo

Upside by John Zogby, M.J. Moye, Kenneth W. GRONBACH

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

3

The Ever-So-Important Delineation of the Generations

COUNTING PEOPLE IS the easy part. Figuring them out takes work. It’s one thing to say that according to U.S. Census Bureau estimates there were roughly 320 million people living in the United States as of 2015. It’s a whole other thing to explain exactly who these people are. Some of the ways in which we can describe these people are by sex, age, race, ethnicity, state of residence. Or we could get into religion, employment, income levels, or even sexual preference. Essentially, any group that can constitute a distinct population can be used. But I tend to focus primarily on age, or, more specifically, the age cohorts known as generations. Thus, I am considered a “generational demographer.” ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required