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Upside by John Zogby, M.J. Moye, Kenneth W. GRONBACH

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18

Kicking Back During the Golden Years

OK, SO YOU can now forget everything I wrote in the previous chapter because we Boomers aren’t going to die. Nope, we’re going to kick off our shoes, relax, and change the face of retirement and assisted living like Medusa getting a facelift and new hairweave.

Actually, you can take everything I wrote in the previous chapter and just replace “death care” with “retirement/assisted living,” because the same dynamics that will impact the death care industry are at work with retirement and assisted living. Though with a huge difference in scale and scope, as retirement and assisted living encompass so many more parameters than dying. In fact, the “retirement” component can’t really be called a “sector,” as ...

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