Chapter 10
Content Strategy
Intentional Design Inc., Richmond, BC, Canada
“From the beginning, we understood this project would be more like an organ transplant than a facelift.”
— Project Director
Introduction
Understanding the role of a content strategy means understanding several aspects of the strategy and its implementation. The first aspects are the framework and the cornerstones that become the foundation for a content strategy. The next aspect is a platform for content-driven sites. The final aspect discussed in this chapter is how to look for success factors, and the related guidelines and implications.
This chapter also provides a brief case study to demonstrate how these aspects of content strategy come together on a ...
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