Chapter 3

Adding Usability Testing to the Survey Process

Abstract

This chapter describes how to apply usability principles to survey research to identify and reduce survey errors. We start by explaining how to build iterative design and testing into the survey development cycle. We discuss the three primary types of testing that can be conducted depending on the goals of the study: exploratory testing, assessment testing, and verification testing. We then provide guidance on what aspects of a survey or survey design can be tested from a survey concept to a wireframe to an early interactive prototype to a finished product. We include key considerations for integrating testing on mobile devices into the process as well. We conclude the chapter by ...

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