SEVENCan Relevance and Rigor Coexist?

C. K. PRAHALAD*

THE DEBATE ABOUT RELEVANCE and rigor in research is a favorite topic for academics. For as long as I can remember, this debate has been vigorous but inconclusive. This discussion is not limited to the focus of academic research and methodological preferences but also about the way the results of our research are communicated. Many practitioners find the language of academic journals overly (and often unnecessarily) complicated. Further, there is seldom an action bias in academic research. The next steps, for example, What can a manager do with these conclusions? How can she operationalize the results of academic research? have often remained unanswered. I have, over the past 25 years, avoided ...

Get Useful Research now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.