User-Centered Design Stories

CASE 13

Isis Mobile: A Case Study in

Heuristic Evaluation

Rosemary Pluchino, Texas Instruments

“Well, I’d like to be sure that people will not only like how our PDAs look

but feel confi dent in using our products enough to consider us for a future

purchase,” said James. “I’m confi dent in the marketing strategy, but I still feel

there may be something we’re overlooking in terms of what the users need.”

Isis Mobile’s History and Direction

Isis Mobile is a successful start-up company involved in the design and pro-

duction of cordless phones and venturing into the development of handheld

cellular devices. James Cartwright, founder and president of the ...