"Are your web conversion rates low? Do you Know that your web site is effective at meeting your goals? Do users get ""stuck"" and aren't able to complete the tasks they want to? Are your forms effective? How can your mobile app be improved? It's becoming easier and easier to create web sites and mobile apps-- But harder and harder to measure the effectiveness of these applications. In Joe Natoli's well-designed course User Experience Design Fundamentals you'll learn how to create effective web sites, mobile sites and mobile applications that encourage conversions and leave users wanting more. It's not enough to simply have a web presence-- But you must have a web presence that's effective to be successful. In this dynamic course, Joe will guide you through the critical elements of user experience-- strategy, scope, structure, skeleton and surface. As you learn you'll be able to apply the knowledge Joe teaches in dynamic lab exercises-- and, later, to your own work as a developer or designer. If you're a designer moving in to a more complex digital world, or a developer who has to occasionally function as a designer as well this course is for you. You'll feel more confident as you make design related decisions about layout, color, information design and typography after completing this exciting course."