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User Group Leadership by Michelle Malcher

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Foreword

The function of a user group has never been as vital as it is today, to all parties it unbiasedly serves. This includes the individual technologist, the technology provider, and the organizations consuming and benefitting from the technology.

What users want from a user group coexists well with what a technology provider wants from the user community, especially if it’s a healthy and thriving user-led community. User group members want access to education, product knowledge, training, a network of experts and professionals, and answers to their questions. Technology providers want the ability to continually learn about customer needs, keep tabs on markets, influence buyers, accelerate buying decisions, and receive quality and timely ...

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