User Tested

Preface

Imagine…

… You sit down to your annual company meeting and before the CEO even speaks, you’re captivated by a video of your very own customers talking about how much they love the experiences you provide. And suggestions on how to make the experience better …

… Your company launches a new product and everyone at your company has access to customer feedback through a shared Slack channel. In the channel, you can watch real customers using the new product and sharing their perspectives …

… Anytime you’d like, you’re given the opportunity to connect with customers yourself. You can ask for their opinions and get input on any aspect of your work quickly and easily …

… Your organization has an internal app that streams curated videos of customers using the experiences you provide. Employees can subscribe to channels: the most‐watched customer videos, feedback from specific customer segments such as “top spenders,” and a competitive intelligence channel …

… Your customers can opt in or volunteer to provide these rich perspectives, and freely do so because they’re invested in the experience you provide and want to make it better …

… Once a month, you’re asked to weigh in on what customer segments should be tested or which questions should be asked when customer perspectives are gathered. For example, you get to upvote competitive testing or downvote testing of a new ad campaign depending on what will help you most …

… You get to the office in the morning, grab a cup of coffee ...