User Tested

PART 3The Playbook: How Human Insight Fits into Your Business

Now that you've learned how transformative it can be to see through the eyes of your customers, and how to ensure the user tests you run will net you the human insight you need to make savvy decisions, it's time to talk tactics: How do you apply this to your day‐to‐day?

We've broken this playbook into three parts based on the teams most likely to run user tests: we have a chapter for product teams, a chapter for marketing teams, and a chapter for teams supporting the holistic customer journey.

However, if you're a product developer, you'll find plenty of interest in the chapter for marketing teams, and if you're a marketer responsible for demand generation, you'll learn a ton from the chapters geared towards product teams and the teams that support the ongoing customer journey. If you're an executive, a web developer, or a designer, just read all three. Trust us.