© Remi Gicquel, Paul-André Lambert 2020Remi Gicquel and Paul-André LambertUsing Installed Base Selling to Maximize Revenuehttps://doi.org/10.1007/978-1-4842-5146-1_5
5. The Digital Installed Base Selling Transformation
The Premier Customer Model
To create a greater focus on the customer and seller experience, a shift to digital business models, and the seamless use of digital capabilities, are essential. In this chapter we analyze how best-performing companies, like BYmyCAR, take advantage of the installed base data flowing into their revenue management systems and turn it into business weapon thanks to the digital installed base selling transformation.
The BYmyCAR Revelation ...