1 Introducing LinkedIn

This chapter introduces you to the basics of LinkedIn and shows you how to develop a strategy for success with this popular social networking site.

LinkedIn (www.linkedin.com) is the world’s leading social networking site for professionals, with many millions of profiles of members around the world. LinkedIn is expanding rapidly: A new member joins approximately every second. The site is extremely active with recruiters from recruiting firms as well as from major companies such as Microsoft, eBay, US Cellular, Kaiser Permanente, and L’Oréal, which makes it a prime hunting ground for job seekers.

Everyone from top CEOs to President Barack Obama has a LinkedIn profile. If you want to network for business on just one social ...

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