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Using Technology to Sell: Tactics to Ratchet Up Results by Jonathan London, Martin Lucas

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Technologies Used in SellingConferencing, Multimedia, Screencasting, Social Media, and More

This chapter covers a broad range of technology and our recommended approaches underpinning today’s best sales methods. Technology has enabled increasingly rich sales content delivery for creative and engaging interactions with your customers and prospects. Ignoring this wealth of opportunity to drive interesting discussions and new leads is now a risk. Even if you are not getting up to speed with these technologies, we can guarantee your competitors will be, so don’t get left behind. The technologies we discuss in this chapter also provide more flexibility ...

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