Using Technology to Sell: Tactics to Ratchet Up Results

Index

A

Anywhere anytime connectivity, 310

B

Banner advertising, 210

B2B sales process, 36–37

Bing, 210

Blinkx, 210

Blogs, 308

Bluetooth headphones, 306

Brand confusion

combined sales and marketing, 266

FTSE 50 organization sales training

customer messaging, 265

e-mail communication, 264

marketing brand guidelines, 266

objectives, 264

Broadband networks, 186

Business Friend Forever (BFF), 174

C

Call-to-action URLs, 322

Cisco’s TelePresence video conferencing, 108

Cloud computing, 186, 312

Constant Contact, 146

Consultative selling

consultative method, 22

definition, 22

non-consultative method, 22

professional goals and concomitant personal satisfaction, ...