Book description
Leverage hidden similarities and connections to succeed in new markets and avert emerging business risks! Firmly rooted in the latest cognitive science, Thematic Thinking helps you recognize your great opportunities and grave threats in distant but related industries and markets. If you're an executive, entrepreneur, or strategist, it will help you illuminate blind spots on your strategic maps and innovation processes, by radically redefining what you see as similar to your core business.
Using Thematic Thinking to Achieve Business Success, Growth, and Innovation explains why this approach to innovation works so well, and how to successfully apply it in your business. Using realistic business cases, the authors show:
How Thematic Thinking responds to today's radically shifting business environment, and the collapse of traditional market boundaries
Why traditional approaches to innovation can often be counterproductive, and how to go beyond them
How to systematically uncover deep similarities where most managers only see differences
How to understand these similarities as immense new business opportunities – and uncover emerging risks you wouldn't otherwise notice until too late
How to explore and combine themes, identify similarities, create and evaluate thematic ideas, organize for Thematic Thinking, and overcome obstacles to success
Which Google manager would have imagined people substituting Facebook for Gmail? Which Nike manager recognizes the huge potential competitive threat now presented by Apple? With Thematic Thinking, linkages like this become clear – and innovative, once-hidden strategic options are revealed!
Table of contents
- About This eBook
- Title Page
- Copyright Page
- Praise for Using Thematic Thinking to Achieve Business Success, Growth, and Innovation
- Contents
- About the Authors
- Preface
- 1 Introducing Thematic Thinking: Start Seeing the World with Both Eyes
- 2 Behind the Themes: How Thematic Ideas Are Motivated
- 3 Kind(s) of Similar: Defining the Basics of Thematic Thinking
- 4 Exploring Themes
- 5 The Thematic Power of Brands
-
6 Thinking Thematic
- Why Some Think Thematically and Others Don’t
- How to Create Thematic Ideas—and Don’t Worry, Everyone Can Do This
- Guided Thematic Thinking
- Fictional Case Study 1: TMD Furnishings
- How to Recognize a Thematic Idea When You See One
- Takeaways
- Fictional Case Study 2: The Coffee Team
- Fictional Case Study 3: Tematech
- Fictional Case Study 4: Lighthouse Theaters
- Fictional Case Study 5: Tema Air
- Your Task (For All Cases)
- 7 Thematic Ideas in the Corporate Environment—Giving Them a Fighting Chance
- 8 Linking Technological Innovation to Thematic Thinking
-
9 Wrapping Up: Think Thematic
- 1.) THemes: If there is no theme, it is not thematic
- 2.) INtegration: Entities should be integrated within ideas
- 3.) Keep practicing
- 4.) THematic ideas face great dangers in the corporate context
- 5.) Experience: To understand a theme, you need personal experience
- 6.) Many items make up a theme: Think big
- 7.) Association and cultural awareness matter
- 8.) Taxonomic ideas can be great, but you shouldn’t limit yourself to them
- 9.) Individuals differ in their preferences for ideas and kinds of similarities
- 10.) Customers’ perspectives should be taken
- Glossary
- Readings
- Endnotes
- Index
Product information
- Title: Using Thematic Thinking to Achieve Business Success, Growth, and Innovation: Finding Opportunities Where Others Don’t Look
- Author(s):
- Release date: May 2014
- Publisher(s): Pearson
- ISBN: 9780133448108
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