3. Kind(s) of Similar: Defining the Basics of Thematic Thinking
What You Will Learn
• How can similarity be defined holistically—to avoid turning a blind eye to nonobvious opportunities and threats?
• How are the key terms of Thematic Thinking defined and related to insights from cognitive psychology?
• How is thematic similarity related to association and complementarity?
• How do ideas differ depending on the thematic relations they are based on?
In this chapter, we provide a systematic discussion of the two types of similarity; how they hang together; and what makes them so different from behavioral, cognitive, and neurological perspectives. In so doing, we draw quite a bit on previous research in cognitive psychology and its applications ...
Get Using Thematic Thinking to Achieve Business Success, Growth, and Innovation: Finding Opportunities Where Others Don’t Look now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
