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Using Thematic Thinking to Achieve Business Success, Growth, and Innovation: Finding Opportunities Where Others Don’t Look by Martin Hoegl, Michael Gibbert, Julia Froehlich

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8. Linking Technological Innovation to Thematic Thinking

What you will learn

• How is Thematic Thinking linked to new technologies?

• How can Thematic Thinking help to create great new ideas based on linking these technologies?

• What are the threats posed by new technologies to existing products/markets/companies and how can Thematic Thinking help?

• How can Thematic Thinking be used to identify new threats (and opportunities) beyond one’s core technologies?

While a couple of years ago everybody was still happy with mobile phones covering the basic features of texting and calling, today many people cannot imagine their life without a smartphone. Especially for young technophiles it is hard to imagine how people could actually meet each other ...

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