8. Linking Technological Innovation to Thematic Thinking
What You Will Learn
• How is Thematic Thinking linked to new technologies?
• How can Thematic Thinking help to create great new ideas based on linking these technologies?
• What are the threats posed by new technologies to existing products/markets/companies and how can Thematic Thinking help?
• How can Thematic Thinking be used to identify new threats (and opportunities) beyond a company’s core technologies?
Although a couple of years ago everybody was still happy with mobile phones covering the basic features of texting and calling, today many people cannot imagine their life without a smartphone. Especially for young technophiles, it is hard to imagine how people could actually meet ...
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