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Using Thematic Thinking to Achieve Business Success, Growth, and Innovation: Finding Opportunities Where Others Don’t Look by Martin Hoegl, Michael Gibbert, Julia Froehlich

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9. Wrapping Up: Think Thematic

What you will learn

• What are the key messages of Thematic Thinking?

• Why do we get an incomplete picture of business reality if we do not heed Thematic Thinking?

• What can we do if we are not naturally-born thematic thinkers?

• Why is seeing the big picture so important when it comes to Thematic Thinking?

In the preceding chapters you have learned a lot about Thematic Thinking. Now that we have come so far it is time for wrapping it all together. The key message of the present book can be boiled down to a simple recommendation: Think thematic, and thus make better use of your possibilities! By now, you are equipped with all you need to know about when and how to apply Thematic Thinking and most importantly ...

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