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UX Design Process by Smashing Magazine

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Lean Startup Is Great UX Packaging

By Tomer Sharon

When Albert Einstein was a professor1 at Princeton University in the 1940s, there came the time for the final exam of his physics class. His assistants passed the exam forms to the hundreds of students, and the hall was dead silent. One of the assistants suddenly noticed something was wrong.

She approached Einstein and told him that a mistake had been made with the exam form and that the questions were the same as those in the previous year's exam. Einstein glanced over the exam form and said that it was OK. He explained that physics had changed so much in the last year that the answers to the questions were now different.

The lean startup movement, like Einstein's physics exam, talks about the same ...

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