What is UX?
Let’s consider this scenario. You push the glass door to enter a store and almost crash into it because it should be pulled to open it. It is not a good start to your shopping expedition. You have just had a bad user experience. Whether you know it or not, you have also formed a negative impression of the store before entering it.
Here’s another we have all had. You are purchasing an item from a company’s website or app. You reach the end ...