© Edward Stull 2018
Edward StullUX Fundamentals for Non-UX Professionalshttps://doi.org/10.1007/978-1-4842-3811-0_24

24. Relevancy

Edward Stull1 
Upper Arlington, Ohio, USA
In the hills of Munnar, a subtropical highland town located at the southern tip of India, grows the Neelakurinji flower (see Figure 24-1). Nestled among lush tea plantations and shola grasslands, the plain looking shrub sways in the region’s misty, temperate winds, rarely revealing its remarkably patient payload. The flower’s secret lies hidden within its name: neela means blue in the Malayalam language. Every 12 years,1 as if the flower were celebrating its last moments before becoming a teenager, Munnar’s landscape explodes with light blue and purple Neelakurinji blossoms, ...

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