UX Fundamentals for Non-UX Professionals: User Experience Principles for Managers, Writers, Designers, and Developers

© Edward Stull 2018

Edward StullUX Fundamentals for Non-UX Professionalshttps://doi.org/10.1007/978-1-4842-3811-0_29

29. Place

Edward Stull¹ 

(1)

Upper Arlington, Ohio, USA

 

Soviet-era films stirred hearts, indoctrinated the masses, and influenced generations. The films pioneered cinematographic techniques that are still in use today. One technique in particular yielded a surprising effect . Filmmakers discovered that by placing one image before another, an audience’s perception of the second image changed. For example, an audience believed an on-screen actor looked hungry after they viewed an image of food. Known as the Kuleshov effect¹ (see Figure 29-1), the technique can be found in everything from Cold War thrillers to modern-day user experiences. ...