Soviet-era films stirred hearts, indoctrinated the masses, and influenced generations. The films pioneered cinematographic techniques that are still in use today. One technique in particular yielded a surprising effect
. Filmmakers discovered that by placing one image before another, an audience’s perception of the second image changed. For example, an audience believed an on-screen actor looked hungry after they viewed an image of food. Known as the Kuleshov effect1
(see Figure 29-1
), the technique can be found in everything from Cold War thrillers to modern-day user experiences. ...