© Edward Stull 2018
Edward StullUX Fundamentals for Non-UX Professionalshttps://doi.org/10.1007/978-1-4842-3811-0_29

29. Place

Edward Stull1 
Upper Arlington, Ohio, USA
Soviet-era films stirred hearts, indoctrinated the masses, and influenced generations. The films pioneered cinematographic techniques that are still in use today. One technique in particular yielded a surprising effect . Filmmakers discovered that by placing one image before another, an audience’s perception of the second image changed. For example, an audience believed an on-screen actor looked hungry after they viewed an image of food. Known as the Kuleshov effect1 (see Figure 29-1), the technique can be found in everything from Cold War thrillers to modern-day user experiences. ...

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