Companies today routinely use behavioral metrics for tactical and strategic decision-making at scale. Effective use of sentiment survey data—information about users' attitudes, values, and beliefs—is more challenging. Judd Antin shares tested best practices and examples of how to make sentiment data useful for every stage of product design and evaluation.
Table of contents
- Title: UX research at Airbnb: Making sentiment surveys practical
- Release date: May 2017
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 0636920457954
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