GitHub has an abundance of quantitative data about what people are doing. Over the past two years, it has built a practice of qualitative research dedicated to uncovering the why. Qualitative research surfaces blind spots with product and customers and has changed the way GitHub ships features. Using three examples, Chrissie Brodigan shares how GitHub rolls features out as controlled experiments.
Table of contents
- Title: UX research at GitHub: Measuring hard-to-measure things
- Release date: May 2017
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 0636920457985
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