UX: Tales From the Trenches

Chapter 3: How User Research Turned a Good App into a Great One

by Jodie Moule

Firstly, the backstory. In 2013 the popular Cook app was launched, and it’s great to reflect on the journey it’s been through.

I love to cook. This is probably not surprising for someone who created a cooking app. As a child, some of my earliest memories are of sitting on the kitchen bench watching my mother cook amazing food for all manner of social events, and getting to help stir or participate in other small ways was a highlight for me.

I really think food holds many memories. The smell of food, or the type of dish you’re eating, can take you back in time—in much ...