Chapter 5: Exposing the Real Cause of Most UX Issues
by Joe Natoli
Let’s start with this premise:
The vast majority of UX defects don’t come from a lack of skill or talent or technique or process.
They don’t exist because there are no UXers or Designers on staff. They don’t exist because nobody “gets” the idea of good UX or UI design.
They don’t, in my experience, exist because people don’t know what they’re doing.
That certainly happens, to be sure. But in the last five years of my nearly three-decade career in particular, it’s exceedingly rare.
Instead, what I’ve seen is that UX and design issues that are present in software products—sites, apps, systems—come directly from misalignment of individual intent. And there are three flavors of ...
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