17
Story Content
The question continually haunts the industry: Why does a particular picture become a success, though it may be flawed? And why does the one playing across the street, though equally well intended and sometimes more perfectly executed, turn into a failure?
Costly experience has taught that glossy mounting adds little to the enjoyment of the audiences. Expensive stars have ceased to insure tremendous box office receipts. A well-done picture will certainly attract more people than the same subject ineptly filmed; but in the last analysis it is the story content that outweighs all other attributes. Or, as might be proper to say in this context, the “meat” of the story.
A man goes to a restaurant because he wants to eat. A person ...
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