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Validating Product Ideas by Tomer Sharon

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SHAKE, RATTLE, AND ROLL

Research with users is scary. It forces you to recognize the things you know to be true as assumptions, and in many cases, research results invalidate those “truths.” Yes, research is great when you have questions to which you don’t have answers. It’s even better when you’re really confident you already know the answers. That’s when you learn the most. I hope this book and its accompanying website and social media resources helped (and will continue to help) you get answers to your most burning questions about people and your users and potential users. All you need to do is take the first step, shake, rattle, and roll. You won’t regret it.

If you ever have a quick, research-related question, feel free to run it by me. ...

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