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Validating Product Ideas by Tomer Sharon

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INTRODUCTION

Eighty-six percent1 of product ideas are born from a developer’s personal pain. These ideas are for products nobody needs. Developers believe research with users is a waste of time. They perceive their product as a coding exercise. To validate their idea, they ask their sister if she likes it. She says yes.

I live in North New Jersey, East Coast USA. For four years, we leased a house in which we had a detached garage (see Figure I.1). We never parked our cars there because the driveway between the garage and the street was 100 feet (~30 meters) long and shoveling that much snow in the wintertime was not a skill I had acquired (or wished to acquire). We mostly used it to store “outdoorsy” toys for our kids. Every winter, when the ...

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