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Which Design Generates Better Results?
Why Is This Question Important?
When You Should Ask the Question
Answering the Question with A/B Testing
Why A/B Testing Works
Other Questions A/B Testing Helps Answer
How to Answer the Question
STEP 1: Decide what to compare.
STEP 2: Compare pages, tasks, features, or elements with an A/B test.
STEP 3: Find research participants.
STEP 4: Evaluate if it’s a good time to test.
STEP 5: Determine what would be an actionable result.
STEP 6: Choose the tool, configure the test, and launch it.
STEP 7: Stop the test.
STEP 8: Understand the results.
STEP 9: Understand “why,” not just “what.” ...