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Validating Product Ideas by Tomer Sharon

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INDEX

NUMERICS

404 testing, 157–158

A

A/B testing

basic description of, 209

benefits of, 211–212

checklist, 229

confidence interval, 224–225

configuring, 221

data analysis, 222–225, 227

deciding what to compare, 213–215

design variations, evaluating, 216

for desktop applications, 210

disadvantages, 226

in-person usability testing as alternative to, 228

interesting versus actionable results, 219

landing page example, 213

online usability testing as alternative to, 228

participants, finding, 218

photo variation example, 210

resources, 228

and statistical significance, 226

statistical tie, 224–225, 227

stopping the test, 222

tools for, 219–222

and vanity metrics, 219

what not to test, 215

when to test, 218

actionable versus interesting results, ...

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