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Validating Product Ideas by Tomer Sharon

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HOW TO USE THIS BOOK

Scan the table of contents to identify a burning question (or questions) you (or your team) currently have about your product users or potential users. Then access the relevant chapter, read its premise, gather your team, roll up your sleeves, and start going through the steps while completing the activities described in them.

Who Should Read This Book?

The book has two groups of very different audiences. The primary audience of the book is product managers and startup founders with no experience in user research. The secondary audience is designers and researchers who are interested in leaner ways of conducting user research.

Product Managers and Startup Founders

Product managers and startup founders have the biggest stake ...

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