CHAPTER 7
Customer Messaging
You’ve got eight seconds and 31 words to grab the buyer’s attention! You have 10 minutes—at most—to make your best case.
We live in an ADD chaotic world. We get news in sound bites, consume fast food, and read book summaries. We fly coast-to-coast at 500 miles per hour, communicate globally in real time, and run the mile in three minutes and forty-three seconds. We text and drive, gas and go, and eat on the run. We do everything fast. We are a distracted and hyperactive culture.
These distractions cost U.S. businesses a whopping $650 billion annually in lost productivity. People experience 56 interruptions per day, spend 28 percent of their days dealing with these interruptions, switch activities every three minutes, ...
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