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Introduction: Making the
Case for Value Analysis
and Value Engineering
Successful companies start with a deep understanding of customer needs.
ey listen to the voice of the customer and determine the customer’s
critical-to-quality (CTQ) requirements and convert those into specic
product or service design features that can meet or exceed the customer’s
needs. CTQ elements are the attributes and expectations most important
to the customer. As the great thought leader Peter Drucker taught us, the
right questions to ask are, “Who are our customers?” and “What does the
customer value?”* Without a customer, we have no business.
Yes, everything ...