
xxii • Introduction
value-creating capacity—creating value for investors, customers,
suppliers, and employees. We need to heed W. Edwards Deming’s
Point No. 8 of his Fourteen Points of Quality: “Drive out fear, so
that everyone may work eectively for the company. It is necessary
for better quality and productivity that people feel secure.”* Without
human intervention, there can be no process improvement, hence
the great value of the employee-suggestion system, in which employ-
ees are value-trained and empowered to apply VA/VE.
• Value sensitivity is the integral element of every successful operation and
perpetuates itself as a way of life. It ...