Chapter 4Reframing Value: Duality and the Internet of Things
Becoming Through Plurality
When thinking about new value, we must first accept a period of questioning everything and reframing our understanding of what is now of value to people first, and to organizations second. In this context, ‘now’ means an emerging reality in which individuals are both connected and existent in each other’s life, being at the same time physically linked and virtually present. Every time I post pictures of my food or my bread on Facebook, I am reminded of this, as I sense at all times the virtual presence of all my Facebook contacts. I have a duality of being, as I am present in people’s lives and they are in mine, without a physical proximity in flesh, but ...
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