Value Creation from E-Business Models

List of Figures

Figure 2.1: The relationship between the concepts ‘business model’, Porter’s (1996, 2001) ‘strategy’, and a real-world firm. 13

Figure 2.2: Evolution of ‘Harvard school’ thinking on strategy. 15

Figure 2.3: Porter’s (1979) five-forces model: forces governing competition in an industry. 15

Figure 2.4: Structure of Porter and Millar’s (1985) value chain diagram. 16

Figure 2.5: An example of a Porter-style (1996, p. 73) activity system map. 19

Figure 2.6: Comparing the work of six widely cited researchers using Pateli’s (2002) six different themes of business model papers. 20

Figure 2.7: Example e-Business model schematic based on Weill and Vitale (2001) (intended to correspond to the activity system map in Figure 2.5). 23

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