Value Creation from E-Business Models

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e-Business value modelling using the e³-value ontology

Jaap Gordijn

Abstract

A first step in developing e-Business ideas is to understand such an idea thoroughly. In the recent past, industry has clearly demonstrated that such an understanding lacks or at least is insufficient, resulting in failures and sometimes bankruptcies. In this chapter we present an approach to design an e-Business model, called the e³-value approach. This approach is ontologically founded in business science, marketing and axiology, but exploits rigorous conceptual modelling as a way of working known from computer science. The aim is that an e³-value e-Business model contributes to a better and shared understanding of the idea at stake, specifically with respect ...