Value Creation from E-Business Models

9

Value creation from corporate Web sites: how different features contribute to success in e-Business

Nils Madeja and Detlef Schoder

9.1 Introduction

The Worldwide Web exhibits specific media characteristics or so-called ‘web features’ that distinguish it from other types of media (e.g. TV, radio or newspaper). These media characteristics encompass several dimensions ranging from technical features, content-related criteria, features related to user interaction, to the management of information on the Web or even social or community-related aspects. It is often reasoned that in order to be successful, companies should make implementations on their Web sites or in related business processes, such as to properly address the Web features, thus ...