Value for Money
by Patricia Pulliam Phillips, Jack J. Phillips, Gina Paone, Cyndi Huff Gaudet, Kyle McLeod
Chapter 14Tell the Story: Communicate Results to Key Stakeholders
Joan Kravitz was a little nervous as she faced the top executive audience. She had been there a couple of times for other briefings, but never with this particular issue. As she scanned the room, she saw the senior executives who were interested in her briefing, and, more importantly, in the success of the Executive Leadership Program. She was confident that she knew the material and had a clear agenda. She had practiced this briefing with her own team, who gave her very candid feedback.
Joan’s program was an ROI study on the company’s executive leadership development program conducted by a very prestigious business school. It was very expensive and had been conducted for leaders in the company for five years. Although the program was supported by executives, pushing it to record levels of funding, the top executives offered an interesting challenge and request. They wanted to see the impact that this program was having on the organization, and, if possible, the financial ROI. Fortunately, Joan received this request in enough time to implement changes into the program to keep it focused on results and have the participants committed to showing the value of their individual and team programs. She had some very intriguing data. Yes, there were some bumps along the way, but there was still a good story to tell, and she was very proud of it.
As Joan scanned the audience, she knew the perspectives of the different ...