INDEX
Note: page numbers followed by f indicate figures; page numbers followed by t indicate tables; page numbers followed by n and a number (such as 191n1) indicate material in endnotes.
account profitability
account profitability analysis
across-division incentive awards
action plans
activity-based costing
Akzo Nobel
business unit market results for
marketing communications
Akzo Nobel Industrial Coatings (ANIC)
all-benefits proposition
Allegiance Corporation
analyses
of account profitability
data analysis
“gives & gets” analysis
sensitivity analyses
of supplementary services
value analysis
Anderson, James C.
Anderson, Steven R.
ANIC (Akzo Nobel Industrial Coatings)
Applied Industrial Technologies
DVA program of
marketing communications
market ...
Get Value Merchants: Demonstrating and Documenting Superior Value in Business Markets now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
