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Value Proposition Design: How to Create Products and Services Customers Want by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos

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You’ll love Value Proposition Design if you’ve been…

Overwhelmed by the task of true value creation

You have experienced teams that…

  • Lacked a shared language and a shared understanding of customer value creation.
  • Got bogged down by unproductive meetings with tons of unstructured “blah blah blah” conversations.
  • Worked without clear processes and tools.
  • Were focused mainly on technologies, products, and features rather than customers.
  • Conducted meetings that drained energy and ended without a clear outcome.
  • Were misaligned.

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