Value Proposition Design: How to Create Products and Services Customers Want

You’ll love Value Proposition Design if you’ve been…

Overwhelmed by the task of true value creation

Sometimes you feel like…

• There should be better tools available to help you create value for your customers and your business.
• You might be pursuing the wrong tasks and you feel insecure about the next steps.
• It’s difficult to learn what customers really want.
• The information and data you get from (potential) customers is overwhelming and you don’t know how to best organize it.
• It’s challenging to go beyond products and features toward a deep understanding of customer value creation.
• You lack the big picture of how all the puzzle pieces fit together.

Frustrated by unproductive meetings and misaligned teams

You have experienced teams that…

• Lacked a shared language and a shared understanding of customer value creation.
• Got bogged down by unproductive meetings with tons of unstructured “blah blah blah” conversations.
• Worked without clear processes and tools.
• Were focused mainly on technologies, products, and features rather than customers.
• Conducted meetings that drained energy and ended without a clear outcome.
• Were misaligned.

Involved in bold shiny projects that blew ...